CLIENT CHALLENGE: A quintessentially Aussie campaign to launch their new 30 Minute Miracle dishwashing tablets into the Australian market.

THE WORK: A partnership with Australian cooking and TV darling, Poh, as a feel-good, punchy 30” spot.

Creative Director | Director | Writer

FAIRY X POH

Fairy TVC

“Adam. You were such a joy to work with. I loved every moment of it. Thank you thank you thank you.”

-Poh

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